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Prima Vista is a unique pop-up kitchen located inside The Mad Hatter Oxford, where guests can reserve a table and enjoy an unforgettable dining experience. Head Chef Giacomo Apicella and his team proudly bring you the most authentic flavours from Italy, particularly from the Campania region and its renowned capital, Naples, where Giacomo hails from. Every dish is freshly prepared, with a focus on organic ingredients whenever possible. This evolving culinary journey will grow with its guests, offering dynamic and exploratory menus. Our goal is simple: to create “Love at First Bite” with every dish in this exciting new project!

In addition to dining in, Prima Vista also caters for work functions, weddings, festivals, balls, and indoor events.